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How's your marketing plan?

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Well, anyone who is following this blog knows that you are getting a bird's eye view of one author's road to self-publication.  All roads lead to Rome.  This one happens to be mine.  And part of that journey is packing a good marketing plan.  I have talked to other authors and googled how self pubbers market themselves.  In the end, it's cafeteria style.  I pick and choose what works best for me, my personality,. my work-style.  Here are a couple steps along the way.

1.  Decide to self publish. Work with a good editor and designer
2.  Seek out venues for book signing + possible book reviewers + do book giveaway
3.  Make bookmarks to promote your book, seek out book clubs
4.  Design Evite for book signing
5.  Ask the universe for whatever karmic blessings are due to you

Beyond these steps and any others you come up with -- there is just the importance of keeping your eyes open for opportunities.  A fair amount of the marketing plan will be unplan-able.  You'll make it …